Dr. Zunan Setiawan M.M.
Dr. Zunan Setiawan, MM, is a experiential marketing expert with a robust analytical skillset and a proven capacity for independent research. With extensive experience in experiential, tourism, and digital marketing, I have dedicated my career to understanding and optimizing consumer experiences. My work focuses on creating strategic approaches that elevate product positioning in the competitive business arena. Committed to continuous improvement, I am motivated to craft innovative and impactful solutions that respond to the dynamic needs of the market. Over the years, my experience has taught me to harmonize theoretical insights with practical applications, resulting in sustainable growth strategies for businesses.
- S2 Manajemen
- Lektor
- S3-Universitas Gadjah Mada (UGM)-Manajemen
| Tahun | Nama Penghargaan | Pemberi |
|---|---|---|
| 2019 | Presenter Makalah Terbaik I (Best Presentation I) | Universitas Muhammadiyah Malang |
| 2018 | Presenter Makalah Terbaik I (Best Presentation I) | Universitas Muhammadiyah Sumatera Utara |
| 2021 | Best Paper Peringkat 1 | Forum Manajemen Indonesia |
| 2023 | Best Presentation International Conference | YAI Research Sinergy |
| 2023 | Best Paper AFEB ICEB | Universitas Muhammadiyah Sumatera Barat |
| 2022 | Peserta Rapat Kerja Nasional AFEB PTMA | Universitas Muhammadiyah Purwokerto |
| 2021 | Best Paper Topik Manajemen Pemasaran | STIE YKPN |
| 2024 | Best Paper IECON | Universitas Muhammadiyah (UNISMUH) Makasar |
| Tahun | Nama Pengabdian | Tempat |
|---|---|---|
| 2018 | Majelis Taklim Lansia Al Jannah | Gondanglutung. Ngaglik. Sleman. Jogjakarta |
| 2021 | Pemberdayaan komunitas keuangan syariah Bank Pembiayaan Rakyat Syariah Bangun Derajat Warga di Yogyakarta | BPRS BDW Yogyakarta |
| 2022 | Pelatihan Model Integrasi Kewirausahaan dan Pemasaran Pada Lembaga Sosial Muhammadiyah, Penggerak Pemberdayaan dan Kesejahteraan Keluarga dan Komunitas Sosial Sahabat Yatim Indonesia di Kabupaten Bantul Daerah Istimewa Yogyakarta. | Kab Bantul Yogyakarta |
| 2024 | Strengthening Marketing Strategies in Organic Agricultural Products through Organic Farmer Training in Indonesia | Semarang. Jawa Tengah |
| 2021 | Pemberdayaan Komunitas Keuangan Syariah melalui WorkshopPengembangan Pemasaran Kreatif, Aktualisasi Diri, dan Manajemen Stresdi Bank Pembiayaan Rakyat Syariah Bangun Derajat Warga (BPRS BDW) Jogjakarta | Jl. Gedongkuning Selatan No.131, Pelem Mulong, Banguntapan, Bantul. Yogyakarta. 55171 |
| 2022 | Pelatihan Model Integrasi Kewirausahaan dan Pemasaran Pada Lembaga Sosial Muhammadiyah, Penggerak Pemberdayaan dan Kesejahteraan Keluarga dan Komunitas Sosial Sahabat Yatim Indonesia di Kabupaten Bantul. Daerah Istimewa Yogyakarta. | Pendopo Kantor Bupati Bantul. Jl. Robert Wolter Monginsidi No. 1, Kurahan, Bantul, Kec. Bantul, Kabupaten Bantul, Daerah Istimewa Yogyakarta. |
| 2023 | Pengembangan Pembaharuan Diri Komunitas dan Baitul Maal wat Tamwil Berbasis Pada Pemasaran Digital Produk Eco Enzym di Yogyakarta | Jl. Mojosari Raya No.10a, Kalangan, Baturetno, Kec. Banguntapan, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55197 |
| 2023 | Pengembangan pembaharuan diri komunitas eco enzym berbasis pemasaran produk branding ramah lingkungan di Yogyakarta | Omah Eco Enzyme Kapanewon Banguntapan Jl. Mojosari Raya No.10a, Kalangan, Baturetno, Kec. Banguntapan, Kabupaten Bantul, Daerah Istimewa Yogyakarta 55197 |
| 2023 | Pelatihan Pengembangan Model Bisnis Produk Ecogreen Batik Jumputan shibori | Joyopranan Singosaren Banguntapan Bantul |
| 2023 | Pelatihan Pengembangan Model Bisnis Produk Ecogreen Batik Jumputan shibori | Joyopranan Singosaren Banguntapan Bantul |
| 2024 | Optimalisasi Pemasaran Digital untuk Meningkatkan Kesadaran Komunitas Terhadap Produk Halal Berbasis Kearifan Lokal Ranting Muhammadiyah. Depokan. Yogyakarta. | Ranting Muhammadiyah Depokan. Jl. Wiji Adisoro Rt 02 Rw 01 Sambirejo Prenggan Kotagede. Depokan. Yogyakarta |
| 2024 | Optimalisasi Pemasaran Digital untuk Meningkatkan Kesadaran Komunitas Terhadap Produk Halal Berbasis Kearifan Lokal Ranting Muhammadiyah. Depokan. Yogyakarta. | Ranting Muhammadiyah Depokan. Jl. Wiji Adisoro Rt 02 Rw 01 Sambirejo Prenggan Kotagede. Depokan. Yogyakarta |
| Tahun | Judul |
|---|---|
| 2020 | Faktor-Faktor Yang Mempengaruhi Aktivitas Pertukaran Informasi Dan Kesetiaan Anggota Komunitas Pengguna Situs Jaringan Pertemanan Sosial Instagram |
| 2019 | The Effect of Natural Harmony, Self Renewal, Community, and Hedonism on The Satisfaction of Rafting Adventure Tourism Consumer Products |
| 2019 | The Influencing Factors of Self Identity, Hedonistic, Materialism, and Novelty of Luxury Value Perception of Nature Tourism Product |
| 2019 | Model Pengembangan Anteseden Nilai Persepsian Produk Kemewahan Wisata Minat Khusus Berkemah di Bandung. Jawa Barat. |
| 2019 | Resistence Behavior of Cantrang Prohibition Analysis in Central Java. Indonesia |
| 2018 | Pengaruh Keselarasan Alam, Komunitas, Pengembangan Diri, Kenikmatan Hidup, dan Pengalaman Baru Terhadap Kepuasan Konsumen Produk Wisata Petualangan Arung Jeram |
| 2018 | Pengaruh Keharmonisan Alam, Pembaharuan Diri, Komunitas, dan Hedonisme Pada Kepuasan konsumen Produk Wisata Petualangan |
| 2017 | Anteseden nilai persepsian konsumen produk wisata petualangan |
| 2017 | anteseden nilai persepsian konsumen produk petualangan |
| 2017 | antenseden nilai persepsian konsumen produk petualangan |
| 2018 | FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PRODUK WISATA PETUALANGAN. |
| 2020 | ANTESEDEN NILAI PERSEPSIAN EKSPERENSIAL KONSUMEN PRODUK KEMEWAHAN WISATA MINAT KHUSUS KAPAL PESIAR |
| 2020 | ANTESEDEN NILAI PERSEPSIAN EKSPERENSIAL KONSUMEN PRODUK KEMEWAHAN WISATA MINAT KHUSUS KAPAL PESIAR |
| 2021 | Anteseden dan Konsekuensi serta Peran Mediasi Persepsi Nilai pada Kepuasan Konsumen Dalam Spesial Even Pameran Dagang dan Industri Halal Indonesia di Masa Pandemi Covid 19 |
| 2021 | Anteseden dan Konsekuensi serta Peran Mediasi Persepsi Nilai pada Kepuasan Konsumen Dalam Spesial Even Pameran Dagang dan Industri Halal Indonesia di Masa Pandemi Covid 19 |
| 2022 | Anteseden model niat berkunjung wisatawan ke destinasi wisata halal premium setelah masa Pandemi Covid 19 |
| 2023 | Analisis pengaruh moderasi keterlibatan konsumen dan gender terhadap pelayanan halal, pelayanan non-halal, produk makanan halal, pengalaman perjalanan, nilai perjalanan, kepuasan, dan loyalitas destinasi wisata ramah muslim |
| 2024 | Pengaruh Pengalaman Sensoris, Afektif, Perilaku,Intelektual pada Keintiman dan Kegairahan Merek terhadap Kesetiaan Merek Produk Kendaraan Mewah di Indonesia: Peranan Moderasi Kepercayaan Merek dan Gender Berbasis Pengujian PLS SEM 4.0 |
| Tahun | Judul | Sebagai | Jenis |
|---|---|---|---|
| 2022 | ANTESEDEN DAN KONSEKUENSI KETERLIBATAN MEREK KONSUMEN PADA PRODUK PEMBERSIH | Peneliti/Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | PENCITRAAN MEREK SEKTOR INDUSTRI DI ERA DIGITAL | Penulis Tunggal | Koran |
| 2022 | Antecedents and Consequences of Consumer Satisfaction in the Context of Special Occasion at Trade Exhibitions and the Halal Business in Indonesia: A Method Based on Partial Least Squares (PLS) Path Modeling | Peneliti/Penulis Utama | Proceding Internasional Bereputasi |
| 2022 | ANTESEDEN DAN KONSEKUENSI KEPUASAN KONSUMEN SERTA PERAN MEDIASI SIKAP TERHADAP MEREK PADA LOYALITAS DALAM LAYANAN SHOPEE | Peneliti/Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | Influence of the Relationship between Purchase Intentions and Tourism Behavior of Environmentally Friendly Products in Indonesia Using the PLS SEM Method | Peneliti/Penulis Utama | Jurnal Ilmiah International Bereputasi |
| 2021 | INFLUENCE OF POSITIONING ON BRAND IMAGE ON PRODUCTS FRIDAY KILLER AT FRIDAY KILLER DISTRO PAMEKASAN, INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | ANALYSIS OF PRODUCT QUALITY, PRICE, AND QUALITY OF SERVICE TO CUSTOMER SATISFACTION AT SPECIAL SAMBAL (SS) SAMIRONO AND VETERANS YOGYAKARTA BRANCH | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | DIMENSIONS OF SERVICE QUALITY AS A DETERMINANT OF CONSUMER SATISFACTION AT PKU MUHAMMADIYAH KOTAGEDE SPECIAL HOSPITAL FOR MOTHERS AND CHILDREN YOGYAKARTA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | PROSIDING SEMINAR NASIONAL DAN KONFERENSI NATIONAL CONFERENCE ON APPLIED BUSINESS (NCAB-9) “STRATEGI BISNIS MENGHADAPI ADAPTASI KEBIASAAN BARU” | Peneliti/Penulis Utama | Proceding Nasional |
| 2021 | IMPLEMENTATION OF TOURISM PROMOTION ON VISITING LOCAL TOURISTS AT THE CAMPLONG SAMPANG TOURISM BEACH | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | CONSUMER ANTECEDENTS FOR WRITING ONLINE REVIEWS AND THE MEDIATION ROLE OF MESSAGE TRUST WITH BRAND EQUITY OF ONLINE PRODUCTS IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | The Effect of Marketing Mix on Patient Decisions Rajawali Citra Hospital Maternity Room | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | Konten dan Pelanggan: Strategi Pemasaran Inbound | Penulis Tunggal | Koran |
| 2021 | THE INFLUENCE OF SERVICE QUALITY ON PATIENT SATISFACTION IN HOME CARE SERVICES | Peneliti/Penulis Utama | Jurnal Ilmiah International Tak Bereput |
| 2021 | THE ROLE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | EFFECT OF WORK DISCIPLINE AND JOB SATISFACTION ON THE PERFORMANCE OF WORKERS AT PKU MUHAMMADIYAH HOSPITAL YOGYAKARTA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | ANTECEDENTS AND CONSEQUENCES OF CONSUMER TRUST ONLINE SHOPPING IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | ANTECEDENTS OF CONSUMER LOYALTY FURNITURE AND CARVING PRODUCTS IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | EFFECT OF WORK DISCIPLINE AND JOB SATISFACTION ON THE PERFORMANCE OF HEALTH WORKERS IN AHMAD DAHLAN UNIVERSITY HOSPITAL. YOGYAKARTA. INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | PRESERVATION OF TAWANG STATION BUILDING AS A HERITAGE OF SEMARANG CITY, CENTRAL JAVA, INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | ANTECEDENTS AND CONSEQUENCES OF THE SPATIAL PRESENCE OF POKEMON INFLUENCES GAMER IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | CONSUMER PARTICIPATION INTENTIONS: ANTECEDENTS FESTIVAL BELANJA ONLINE IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2020 | THE INFLUENCE OF ATTITUDES OF MILLENIAL GENERATIONS ON FLOW SHOPPING INTEREST (CASE STUDY TIKET.COM) Dwi Prasetyo Utomo, S.Si Dr. Zunan Setiawan, MM | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2020 | FACTORS AFFECTING PERCEIVE VALUE OF LUXURY ADVENTURE TOURISM PRODUCTS Agung Hari Sasongko, Zunan Setiawan, Abdullah Umar | Peneliti/Penulis Pendamping | Proceding Nasional |
| 2020 | Analisis Anteseden Nilai Persepsian Produk Virtual Wisata Minat Khusus Penelusuran Museum Bagatti Valsecchi. Milan, Italy. Zunan Setiawan, Taufik Hidayat, Agus Siswanto | Peneliti/Penulis Utama | Proceding Nasional |
| 2020 | Faktor-Faktor Pendorong Pembentukan Holding UMKM Di Yogyakarta Purwoko, Zunan Setiawan | Peneliti/Penulis Pendamping | Proceding Nasional |
| 2018 | Factors Affecting Perceive Value of Luxury Adventure Tourism Products | Peneliti/Penulis Utama | Jurnal Nasional |
| 2018 | Faktor Faktor Yang Mempengaruhi Persepsi Nilai Kemewahan Produk Wisata Petualangan | Peneliti/Penulis Utama | Jurnal Nasional |
| 2022 | Antecedents and Consequences of Consumer Satisfaction in the Context of Special Occasion at Trade Exhibitions and the Halal Business in Indonesia: A Method Based on Partial Least Squares (PLS) Path Modeling | Penulis Pertama | Seminar Internasional |
| 2022 | ANTESEDEN DAN KONSEKUENSI KEPUASAN KONSUMEN SERTA PERAN MEDIASI SIKAP TERHADAP MEREK PADA LOYALITAS DALAM LAYANAN SHOPEE | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | ANTESEDEN DAN KONSEKUENSI KETERLIBATAN MEREK KONSUMEN PADA PRODUK PEMBERSIH | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | Pencitraan Merek Sektor Industri di Era Digital | Penulis Pertama | Media Masa / Majalah / Koran Lokal |
| 2022 | ANTESEDEN DAN KONSEKUENSI KECERDASAN EMOSIONAL PADA PENGALAMAN KEGAGALAN LAYANAN | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | ANTESEDEN DAN KONSEKUENSI PENGKREASIAN NILAI WISATAWAN DOMESTIK DI INDONESIA BERBASIS PEMODELAN PLS-SEM | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | ANALISIS PENGARUH SELFIE PADA PROSES PENGAMBILAN KEPUTUSAN PELANGGAN BERBASIS AISAS | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | ANTESEDEN NIAT PEMBELIAN PADA PRODUK PREMIUM PERHIASAN MUTIARA BERBASIS ONLINE STORE | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | ANTESEDEN DAN KONSEKUENSI PENGGUNAAN MEDIA SOSIAL PADA PRODUK PRILAKU RAMAH LINGKUNGAN | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | ANTESEDEN KETERLIBATAN PEMBELIAN PRODUK PREMIUM MODE BUSANA DI INDONESIA DENGAN MENGGUNAKAN PEMODELAN PLS SEM | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | A PLS-SEM Structural Equation Model Analysis of Causes and Effects for Formula E Car Racing in Jakarta Tourism Destinations | Penulis Pertama | Seminar Internasional |
| 2023 | KELANGSUNGAN HIDUP UMKM DI TENGAH DAN PASCA PANDEMI COVID-19: DIGITAL MARKETING STRATEGY | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | BRANDING 'SHINING BATU' AS A TOURISM PROMOTION STRATEGY IN INSTAGRAM CONTENT @DISPARTABATU | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED SERVICE QUALITY ON CONSUMER SATISFACTION WITH PRODUCT QUALITY AS A MODERATING VARIABLE | Penulis Pertama | Jurnal Nasional Terakreditasi |
| 2023 | HUBUNGAN KETERIKATAN MEREK EMOSIONAL, KEPUASAN DAN LOYALITAS PELANGGAN | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products. | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | Analysis Of The Influence Of Customer Satisfaction, Customer Value And Service Quality On Customer Loyalty Of State-Owned Bank In Indonesia. | Penulis Pertama | Jurnal Nasional Terakreditasi |
| 2023 | Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | The Influence of Service Convenience and Promotional Strategies on Decisions to Transaction Using QRIS and Its Implications on Customer Loyalty | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | The Effect of Work Discipline and Compensation on Performance of Shopping Management Company Employees | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | Analysis of the Influence of Banking Product Knowledge on Intention to Use Banking Products | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2023 | The Effect of Gamification in Loyalty Programs on the Loyalty of Marketplace User Using the Expectation-Confirmation Model (ECM) | Penulis Pertama | Jurnal Nasional Terakreditasi |
| 2023 | TOURISM PROMOTION STRATEGY, CULTURAL INTRODUCTION, AND MSME DEVELOPMENT IN THE MOTOGP EVENT AT THE MANDALIKA CIRCUIT | Penulis Pertama | Jurnal Nasional Terakreditasi |
| 2023 | Model integrasi kewirausahaan pemberdayaan perempuan sahabat yatim, LAZISMU, dan PKK di Kabupaten Bantul. Abdimas Dewantara, | Penulis Pertama | Jurnal Nasional Terakreditasi |
| 2023 | Marketing Communication Model of International School in Post COVID-19 Pandemic | Penulis Pertama | Jurnal Nasional Terakreditasi |
| 2023 | Evaluation of Implementation Principal Leadership Management During the Covid-19 Pandemic | Penulis Pendamping | Jurnal Internasional Bereputasi |
| 2024 | The Influence of Internet of Things (IoT), Digital Payment Systems, and 24/7 Customer Support Services on Improving Tourist Experience at Tourism Destinations in Bali, Indonesia | Penulis Pertama | Jurnal Internasional tidak Bereputasi |
| 2024 | Analysis of the Influence of Job Effort, Job Insecurity, Task-Oriented Leadership on Work Performance and Organizational Commitment During the Covid 19 Pandemic Recovery Period in Indonesia | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2024 | Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia | Penulis Pertama | Jurnal Nasional Terakreditasi |
| 2024 | Educational Business Model Product Eco-Green Batik Jumputan Shibori On Society Singosaren, Banguntapan, Bantul. The Yogyakarta Special District | Penulis Pertama | Seminar Nasional |
| 2024 | Assessing the impact of supporting facilities on the development of halal tourism: A bibliometric review | Penulis Pendamping | Jurnal Internasional Bereputasi |
| 2024 | Analisis Strategi Promosi Media Sosial Terhadap Keputusan Mahasiswa dalam Memilih Institusi Pendidikan Tinggi | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2025 | Designing Loyalty in Local Banks: The Impact of Brand Image and Service Quality on Satisfaction, Trust, and Repeat Behavior at PT BPR Bank Sleman | Penulis Pendamping Korespondensi | Jurnal Nasional Terakreditasi |
| 2025 | The Exploring the Influence of Perceived Value on Customer Loyalty: The Mediating Role of Emotional and Social Value in Driving Satisfaction and Repeat Purchase Intention. Evidence from PT. BPR Ekadharma Bhinaraharja, East Java, Indonesia | Penulis Pendamping Korespondensi | Jurnal Nasional Terakreditasi |
| 2025 | Gendered Patterns of Conscious Consumption: Exploring Moderation Effects in Consumer Decision-Making Behavior | Penulis Pendamping Korespondensi | Jurnal Nasional Terakreditasi |
| 2025 | Innovative Service Experience and Revisit Intention in Community Banking: The Mediating Roles of Satisfaction and Authenticity Evidence from PT BPR Bank Bantul, Indonesia | Penulis Pendamping Korespondensi | Jurnal Nasional Terakreditasi |
| 2025 | STRATEGI PEMASARAN DALAM MENGEMBANGKAN USAHA DI ERA DIGITAL STUDI KASUS PADA UNIT USAHA KULINER SEKAR MATARAM BUMDes BANGUN KAMULYAN BANGUNJIWO | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2025 | Analisis Ekuitas Merek Online, Pengalaman Merek, Sikap Merek, dan Keterikatan Merek: Pendekatan Structural Equation Modeling pada Bisnis Ritel | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2025 | Pengaruh Iklan Media Sosial, Electronic Word of Mouth dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo: Studi Kasus pada Pengguna Smartphone OPPO di Yogyakarta | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2025 | Understanding the Drivers of Community Choice toward Madrasah IbtidaiyyahIslamic Centre Bin Baz: Integrating Religious Values and Educational Marketing Approaches | Penulis Pendamping Korespondensi | Jurnal Nasional Terakreditasi |
| 2025 | Training in Making Tempeh in Character Molds to Increase Elementary School Students' Interest in Consuming Tempeh | Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2025 | Understanding How Marketing Strategies Inform Consumer Purchasing Decisions: A Qualitative Inquiry at PT Poin Medika, Yogyakarta, Indonesia | Penulis Pendamping Korespondensi | Jurnal Nasional Terakreditasi |
| 2025 | A Qualitative NVivo-Based Exploration of Weather, Climate, and Seasonal Rainfall Variations and Their Socio-Economic Consequences on Sales Volume and Revenue Among Micro, Small, and Medium Enterprises (MSMEs): A Case Study of Kulit Lumpia Bunga Terate in Kasihan, Bantul, Yogyakarta | Penulis Pendamping Korespondensi | Jurnal Nasional Terakreditasi |
Universitas Gadjah Mada (UGM)
Manajemen
Jenjang
S3
Tahun Lulus
2015
Universitas Gadjah Mada (UGM)
Magister Manajemen (MM)
Jenjang
S2
Tahun Lulus
2002
| Tahun | Judul |
|---|