Dr. Zunan Setiawan M.M.
Dr. Zunan Setiawan, MM, is a experiential marketing expert with a robust analytical skillset and a proven capacity for independent research. With extensive experience in experiential, tourism, and digital marketing, I have dedicated my career to understanding and optimizing consumer experiences. My work focuses on creating strategic approaches that elevate product positioning in the competitive business arena. Committed to continuous improvement, I am motivated to craft innovative and impactful solutions that respond to the dynamic needs of the market. Over the years, my experience has taught me to harmonize theoretical insights with practical applications, resulting in sustainable growth strategies for businesses.
- S2 Manajemen
- Lektor
- S3-Universitas Gadjah Mada (UGM)-Manajemen
| Tahun | Nama Penghargaan | Pemberi |
|---|---|---|
| 2019 | Presenter Makalah Terbaik I (Best Presentation I) | Universitas Muhammadiyah Malang |
| 2018 | Presenter Makalah Terbaik I (Best Presentation I) | Universitas Muhammadiyah Sumatera Utara |
| 2021 | Best Paper Peringkat 1 | Forum Manajemen Indonesia |
| 2023 | Best Presentation International Conference | YAI Research Sinergy |
| 2023 | Best Paper AFEB ICEB | Universitas Muhammadiyah Sumatera Barat |
| 2022 | Peserta Rapat Kerja Nasional AFEB PTMA | Universitas Muhammadiyah Purwokerto |
| 2021 | Best Paper Topik Manajemen Pemasaran | STIE YKPN |
| 2024 | Best Paper IECON | Universitas Muhammadiyah (UNISMUH) Makasar |
| Tanggal | Nama Pengabdian | Tempat |
|---|---|---|
| 2018-06-01 | Majelis Taklim Lansia Al Jannah | Gondanglutung. Ngaglik. Sleman. Jogjakarta |
| 2021-06-17 | Pemberdayaan komunitas keuangan syariah Bank Pembiayaan Rakyat Syariah Bangun Derajat Warga di Yogyakarta | BPRS BDW Yogyakarta |
| 2022-07-02 | Pelatihan Model Integrasi Kewirausahaan dan Pemasaran Pada Lembaga Sosial Muhammadiyah, Penggerak Pemberdayaan dan Kesejahteraan Keluarga dan Komunitas Sosial Sahabat Yatim Indonesia di Kabupaten Bantul Daerah Istimewa Yogyakarta. | Kab Bantul Yogyakarta |
| Tahun | Judul |
|---|---|
| 2020 | Faktor-Faktor Yang Mempengaruhi Aktivitas Pertukaran Informasi Dan Kesetiaan Anggota Komunitas Pengguna Situs Jaringan Pertemanan Sosial Instagram |
| 2019 | The Effect of Natural Harmony, Self Renewal, Community, and Hedonism on The Satisfaction of Rafting Adventure Tourism Consumer Products |
| 2019 | The Influencing Factors of Self Identity, Hedonistic, Materialism, and Novelty of Luxury Value Perception of Nature Tourism Product |
| 2019 | Model Pengembangan Anteseden Nilai Persepsian Produk Kemewahan Wisata Minat Khusus Berkemah di Bandung. Jawa Barat. |
| 2019 | Resistence Behavior of Cantrang Prohibition Analysis in Central Java. Indonesia |
| 2018 | Pengaruh Keselarasan Alam, Komunitas, Pengembangan Diri, Kenikmatan Hidup, dan Pengalaman Baru Terhadap Kepuasan Konsumen Produk Wisata Petualangan Arung Jeram |
| 2018 | Pengaruh Keharmonisan Alam, Pembaharuan Diri, Komunitas, dan Hedonisme Pada Kepuasan konsumen Produk Wisata Petualangan |
| 2017 | Anteseden nilai persepsian konsumen produk wisata petualangan |
| 2017 | anteseden nilai persepsian konsumen produk petualangan |
| 2017 | antenseden nilai persepsian konsumen produk petualangan |
| Tahun | Judul | Sebagai | Jenis |
|---|---|---|---|
| 2022 | Antecedents and Consequences of Consumer Satisfaction in the Context of Special Occasion at Trade Exhibitions and the Halal Business in Indonesia: A Method Based on Partial Least Squares (PLS) Path Modeling | Peneliti/Penulis Utama | Proceding Internasional Bereputasi |
| 2022 | PENCITRAAN MEREK SEKTOR INDUSTRI DI ERA DIGITAL | Penulis Tunggal | Koran |
| 2022 | Influence of the Relationship between Purchase Intentions and Tourism Behavior of Environmentally Friendly Products in Indonesia Using the PLS SEM Method | Peneliti/Penulis Utama | Jurnal Ilmiah International Bereputasi |
| 2022 | ANTESEDEN DAN KONSEKUENSI KEPUASAN KONSUMEN SERTA PERAN MEDIASI SIKAP TERHADAP MEREK PADA LOYALITAS DALAM LAYANAN SHOPEE | Peneliti/Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2022 | ANTESEDEN DAN KONSEKUENSI KETERLIBATAN MEREK KONSUMEN PADA PRODUK PEMBERSIH | Peneliti/Penulis Pendamping | Jurnal Nasional Terakreditasi |
| 2021 | THE INFLUENCE OF SERVICE QUALITY ON PATIENT SATISFACTION IN HOME CARE SERVICES | Peneliti/Penulis Utama | Jurnal Ilmiah International Tak Bereput |
| 2021 | THE ROLE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | IMPLEMENTATION OF TOURISM PROMOTION ON VISITING LOCAL TOURISTS AT THE CAMPLONG SAMPANG TOURISM BEACH | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | CONSUMER ANTECEDENTS FOR WRITING ONLINE REVIEWS AND THE MEDIATION ROLE OF MESSAGE TRUST WITH BRAND EQUITY OF ONLINE PRODUCTS IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | The Effect of Marketing Mix on Patient Decisions Rajawali Citra Hospital Maternity Room | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | Konten dan Pelanggan: Strategi Pemasaran Inbound | Penulis Tunggal | Koran |
| 2021 | EFFECT OF WORK DISCIPLINE AND JOB SATISFACTION ON THE PERFORMANCE OF HEALTH WORKERS IN AHMAD DAHLAN UNIVERSITY HOSPITAL. YOGYAKARTA. INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | EFFECT OF WORK DISCIPLINE AND JOB SATISFACTION ON THE PERFORMANCE OF WORKERS AT PKU MUHAMMADIYAH HOSPITAL YOGYAKARTA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | ANTECEDENTS AND CONSEQUENCES OF CONSUMER TRUST ONLINE SHOPPING IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | ANTECEDENTS OF CONSUMER LOYALTY FURNITURE AND CARVING PRODUCTS IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | PRESERVATION OF TAWANG STATION BUILDING AS A HERITAGE OF SEMARANG CITY, CENTRAL JAVA, INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | ANTECEDENTS AND CONSEQUENCES OF THE SPATIAL PRESENCE OF POKEMON INFLUENCES GAMER IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | CONSUMER PARTICIPATION INTENTIONS: ANTECEDENTS FESTIVAL BELANJA ONLINE IN INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | PROSIDING SEMINAR NASIONAL DAN KONFERENSI NATIONAL CONFERENCE ON APPLIED BUSINESS (NCAB-9) “STRATEGI BISNIS MENGHADAPI ADAPTASI KEBIASAAN BARU” | Peneliti/Penulis Utama | Proceding Nasional |
| 2021 | INFLUENCE OF POSITIONING ON BRAND IMAGE ON PRODUCTS FRIDAY KILLER AT FRIDAY KILLER DISTRO PAMEKASAN, INDONESIA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | ANALYSIS OF PRODUCT QUALITY, PRICE, AND QUALITY OF SERVICE TO CUSTOMER SATISFACTION AT SPECIAL SAMBAL (SS) SAMIRONO AND VETERANS YOGYAKARTA BRANCH | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2021 | DIMENSIONS OF SERVICE QUALITY AS A DETERMINANT OF CONSUMER SATISFACTION AT PKU MUHAMMADIYAH KOTAGEDE SPECIAL HOSPITAL FOR MOTHERS AND CHILDREN YOGYAKARTA | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2020 | FACTORS AFFECTING PERCEIVE VALUE OF LUXURY ADVENTURE TOURISM PRODUCTS Agung Hari Sasongko, Zunan Setiawan, Abdullah Umar | Peneliti/Penulis Pendamping | Proceding Nasional |
| 2020 | Analisis Anteseden Nilai Persepsian Produk Virtual Wisata Minat Khusus Penelusuran Museum Bagatti Valsecchi. Milan, Italy. Zunan Setiawan, Taufik Hidayat, Agus Siswanto | Peneliti/Penulis Utama | Proceding Nasional |
| 2020 | Faktor-Faktor Pendorong Pembentukan Holding UMKM Di Yogyakarta Purwoko, Zunan Setiawan | Peneliti/Penulis Pendamping | Proceding Nasional |
| 2020 | THE INFLUENCE OF ATTITUDES OF MILLENIAL GENERATIONS ON FLOW SHOPPING INTEREST (CASE STUDY TIKET.COM) Dwi Prasetyo Utomo, S.Si Dr. Zunan Setiawan, MM | Peneliti/Penulis Pendamping | Jurnal Ilmiah International Tak Bereput |
| 2018 | Faktor Faktor Yang Mempengaruhi Persepsi Nilai Kemewahan Produk Wisata Petualangan | Peneliti/Penulis Utama | Jurnal Nasional |
| 2018 | Factors Affecting Perceive Value of Luxury Adventure Tourism Products | Peneliti/Penulis Utama | Jurnal Nasional |
Universitas Gadjah Mada (UGM)
Manajemen
Jenjang
S3
Tahun Lulus
2015
Universitas Gadjah Mada (UGM)
Magister Manajemen (MM)
Jenjang
S2
Tahun Lulus
2002
| Tahun | Judul |
|---|