Dr. Zunan Setiawan M.M.

I'm a doctor of marketing with developed analytical skills and capacity to conduct independent research for continuous improvement. I have experience in consumer experience research and developing strategies that drive products to success as a business practices

mm.uad.ac.id

  • Manajemen S2
  • Manajemen S2
  • S3-Universitas Gadjah Mada (UGM)-Manajemen
Pencapaian Karier
  • Total Publikasi 28
Google Scholar
  • Total Citations

Tahun Nama Penghargaan
2019 Presenter Makalah Terbaik I (Best Presentation I)
2018 Presenter Makalah Terbaik I (Best Presentation I)
2021 Best Paper Peringkat 1
2023 Best Presentation International Conference
2023 Best Paper AFEB ICEB
Tanggal Nama Pengabdian
2018-06-01 Majelis Taklim Lansia Al Jannah
2021-06-17 Pemberdayaan komunitas keuangan syariah Bank Pembiayaan Rakyat Syariah Bangun Derajat Warga di Yogyakarta
2022-07-02 Pelatihan Model Integrasi Kewirausahaan dan Pemasaran Pada Lembaga Sosial Muhammadiyah, Penggerak Pemberdayaan dan Kesejahteraan Keluarga dan Komunitas Sosial Sahabat Yatim Indonesia di Kabupaten Bantul Daerah Istimewa Yogyakarta.
Tahun Judul
2020 Faktor-Faktor Yang Mempengaruhi Aktivitas Pertukaran Informasi Dan Kesetiaan Anggota Komunitas Pengguna Situs Jaringan Pertemanan Sosial Instagram
2019 The Effect of Natural Harmony, Self Renewal, Community, and Hedonism on The Satisfaction of Rafting Adventure Tourism Consumer Products
2019 The Influencing Factors of Self Identity, Hedonistic, Materialism, and Novelty of Luxury Value Perception of Nature Tourism Product
2019 Model Pengembangan Anteseden Nilai Persepsian Produk Kemewahan Wisata Minat Khusus Berkemah di Bandung. Jawa Barat.
2019 Resistence Behavior of Cantrang Prohibition Analysis in Central Java. Indonesia
2018 Pengaruh Keselarasan Alam, Komunitas, Pengembangan Diri, Kenikmatan Hidup, dan Pengalaman Baru Terhadap Kepuasan Konsumen Produk Wisata Petualangan Arung Jeram
2018 Pengaruh Keharmonisan Alam, Pembaharuan Diri, Komunitas, dan Hedonisme Pada Kepuasan konsumen Produk Wisata Petualangan
2017 Anteseden nilai persepsian konsumen produk wisata petualangan
2017 anteseden nilai persepsian konsumen produk petualangan
2017 antenseden nilai persepsian konsumen produk petualangan
Tahun Judul
2022 Influence of the Relationship between Purchase Intentions and Tourism Behavior of Environmentally Friendly Products in Indonesia Using the PLS SEM Method
2022 ANTESEDEN DAN KONSEKUENSI KETERLIBATAN MEREK KONSUMEN PADA PRODUK PEMBERSIH
2022 ANTESEDEN DAN KONSEKUENSI KEPUASAN KONSUMEN SERTA PERAN MEDIASI SIKAP TERHADAP MEREK PADA LOYALITAS DALAM LAYANAN SHOPEE
2022 Antecedents and Consequences of Consumer Satisfaction in the Context of Special Occasion at Trade Exhibitions and the Halal Business in Indonesia: A Method Based on Partial Least Squares (PLS) Path Modeling
2022 PENCITRAAN MEREK SEKTOR INDUSTRI DI ERA DIGITAL
2021 EFFECT OF WORK DISCIPLINE AND JOB SATISFACTION ON THE PERFORMANCE OF HEALTH WORKERS IN AHMAD DAHLAN UNIVERSITY HOSPITAL. YOGYAKARTA. INDONESIA
2021 THE ROLE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE
2021 INFLUENCE OF POSITIONING ON BRAND IMAGE ON PRODUCTS FRIDAY KILLER AT FRIDAY KILLER DISTRO PAMEKASAN, INDONESIA
2021 PRESERVATION OF TAWANG STATION BUILDING AS A HERITAGE OF SEMARANG CITY, CENTRAL JAVA, INDONESIA
2021 EFFECT OF WORK DISCIPLINE AND JOB SATISFACTION ON THE PERFORMANCE OF WORKERS AT PKU MUHAMMADIYAH HOSPITAL YOGYAKARTA
2021 IMPLEMENTATION OF TOURISM PROMOTION ON VISITING LOCAL TOURISTS AT THE CAMPLONG SAMPANG TOURISM BEACH
2021 ANALYSIS OF PRODUCT QUALITY, PRICE, AND QUALITY OF SERVICE TO CUSTOMER SATISFACTION AT SPECIAL SAMBAL (SS) SAMIRONO AND VETERANS YOGYAKARTA BRANCH
2021 ANTECEDENTS AND CONSEQUENCES OF THE SPATIAL PRESENCE OF POKEMON INFLUENCES GAMER IN INDONESIA
2021 ANTECEDENTS AND CONSEQUENCES OF CONSUMER TRUST ONLINE SHOPPING IN INDONESIA
2021 CONSUMER ANTECEDENTS FOR WRITING ONLINE REVIEWS AND THE MEDIATION ROLE OF MESSAGE TRUST WITH BRAND EQUITY OF ONLINE PRODUCTS IN INDONESIA
2021 DIMENSIONS OF SERVICE QUALITY AS A DETERMINANT OF CONSUMER SATISFACTION AT PKU MUHAMMADIYAH KOTAGEDE SPECIAL HOSPITAL FOR MOTHERS AND CHILDREN YOGYAKARTA
2021 CONSUMER PARTICIPATION INTENTIONS: ANTECEDENTS FESTIVAL BELANJA ONLINE IN INDONESIA
2021 ANTECEDENTS OF CONSUMER LOYALTY FURNITURE AND CARVING PRODUCTS IN INDONESIA
2021 THE INFLUENCE OF SERVICE QUALITY ON PATIENT SATISFACTION IN HOME CARE SERVICES
2021 The Effect of Marketing Mix on Patient Decisions Rajawali Citra Hospital Maternity Room
2021 PROSIDING SEMINAR NASIONAL DAN KONFERENSI NATIONAL CONFERENCE ON APPLIED BUSINESS (NCAB-9) “STRATEGI BISNIS MENGHADAPI ADAPTASI KEBIASAAN BARU”
2021 Konten dan Pelanggan: Strategi Pemasaran Inbound
2020 FACTORS AFFECTING PERCEIVE VALUE OF LUXURY ADVENTURE TOURISM PRODUCTS Agung Hari Sasongko, Zunan Setiawan, Abdullah Umar
2020 THE INFLUENCE OF ATTITUDES OF MILLENIAL GENERATIONS ON FLOW SHOPPING INTEREST (CASE STUDY TIKET.COM) Dwi Prasetyo Utomo, S.Si Dr. Zunan Setiawan, MM
2020 Analisis Anteseden Nilai Persepsian Produk Virtual Wisata Minat Khusus Penelusuran Museum Bagatti Valsecchi. Milan, Italy. Zunan Setiawan, Taufik Hidayat, Agus Siswanto
2020 Faktor-Faktor Pendorong Pembentukan Holding UMKM Di Yogyakarta Purwoko, Zunan Setiawan
2018 Factors Affecting Perceive Value of Luxury Adventure Tourism Products
2018 Faktor Faktor Yang Mempengaruhi Persepsi Nilai Kemewahan Produk Wisata Petualangan

Universitas Gadjah Mada (UGM)

Manajemen

Jenjang S3
Tahun Lulus 2015

Universitas Gadjah Mada (UGM)

Magister Manajemen (MM)

Jenjang S2
Tahun Lulus 2002
Tahun Judul